Wednesday, May 4, 2011

Make your email & domain work for YOU instead of others

There are two common and huge mistakes small businesses and independent contractors make when it comes to their domain names.
  1. They don’t use their domain name as their email address.
  2. They use their domain for email, but don’t have a website.
The only thing worse than these is to not have a domain name at all.

Stop advertising AOL.com or Comcast.com or AT&T.com or ....

Do you own your own domain but are you using an email address that ends with AOL.com or Yahoo.com or Comcast.com or MSN.com any other of the zillions of services available?

Stop it!

You’re not projecting a professional image and you are missing a huge, free marketing opportunity!

When you own a domain name, you automatically get at least one email account as well as unlimited aliases. Aliases allow you to keep your current email service, such as Comcast, AT&T, etc. while everyone else sees your email + domain, and aliases are easy to set up.

Whether you create an email account with your domain provider or set up an alias, both of these allow you to use your domain name as part of your email address, for example, joe@SuperDuperSales.com, which says a lot more to recipients than an email address such as joedude1457@aol.com.

Using your domain as your email address advertises your business and points people to your website every time they see it!

Stop killing your brand and making money for your registrar

What? You own a domain and it's your email address, but there’s no website associated with it? Are you kidding me?

Why not?

The domain that you are paying good money for is pointing somewhere even if you don’t have a website.

Perhaps you’ve tried to visit a website and found a page something like this:


Who is getting the branding value from your domain name? Your domain registrar! They make money every time someone visits this page and clicks on a link. And you are paying them to make money for them! Why would you do that?

Smarten up and get more business

If you don’t have a domain for your business, get one. No one does business in the 21st century without a domain!

If you have a domain, but it’s not part of your email address, fix it. It’s not that hard to do, your registrar or 12-year-old neighbor can walk you through the steps.

If you have a domain and are using it as your email, but don’t have a website, get one! At least put up a one page “business card” website that includes these elements:
  • Your name and complete contact information
  • The name of your business
  • A clear, concise description of your business
  • Three to six bullets listing the services you offer
  • Your photo (people like to see who they’re working with)
  • You may also want to include a brief bio and add Google Analytics.
          Adding an email account or using an alias won’t cost you anything more than you’re already paying for your domain name. Getting a one page or simple website up and running can be done for very little cost.

          Following these simple, no-brainer guidelines will strengthen your brand, make it easier for people who need your services to find you, and put more money in your pocket.

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